design.vecreal.com / Workshop / Wordmark V size revisit

Brand atom workshop · wordmark · V size revisit (post-V0 lock)

Wordmark V size — 5 options around current 0.66em

Operator flagged the V "feels off" — possibly size. Current locked V is 0.66em (rev-3 Option F, softened from rev-2's cap-height 0.72em). This round tests 5 V heights from 0.60em (more restrained) through current to 0.72em (back to cap-height), with the dot scaled proportionally at the locked 34.8% ratio (rev-7 W-0.23) and margin-left adjusted by the locked proportional positioning rule (−Δ/2 to keep the dot's optical center at the same horizontal position past "l").

Proportional scaling rules applied

Dot/V ratio held at 34.8% (rev-7 W-0.23 lock). When V height changes, dot diameter scales linearly: 0.60em V → 0.21em dot; 0.72em V → 0.25em dot.

Margin-left scales by proportional rule (rev-7 codified). When dot diameter grows by Δ, margin-left shifts by −Δ/2 to keep the dot's optical center at the same horizontal position. Smaller V → smaller dot → larger margin-left.

Held constant across all variants: V optical overshoot translateY(0.025em) (rev-8 V-0.25), dot optical overshoot translateY(0.025em) (rev-4 D5), V-to-e margin -0.11em (rev-3 Option F — secondary consideration; may benefit from scaling once V size is picked).

V-0.60

More restrained — V 9% below current. Reads as more delicate, less institutional.

V height 0.60em · 91% of current
dot size 0.21em (34.8% of V)
margin-left calc(0.04em + 2px)
V-to-e margin -0.11em

V sits closer to x-height; "Vecreal" reads less as bookended uppercase.

ecreal.22 px

ecreal.32 px

ecreal.48 px

ecreal.72 px

ecreal.96 px

V-0.63

Slight reduction — V 4.5% below current.

V height 0.63em · 95% of current
dot size 0.22em (34.8% of V)
margin-left calc(0.035em + 2px)
V-to-e margin -0.11em

Halfway between V-0.60 and current. Subtle reduction.

ecreal.22 px

ecreal.32 px

ecreal.48 px

ecreal.72 px

ecreal.96 px

V-0.66 ★ CURRENT

Locked rev-3 Option F + rev-7 W-0.23. Reference for comparison.

V height 0.66em · current locked
dot size 0.23em (34.8% of V)
margin-left calc(0.03em + 2px)
V-to-e margin -0.11em

What's deployed on vecreal.com. Below cap-height for softer V dominance.

ecreal.22 px

ecreal.32 px

ecreal.48 px

ecreal.72 px

ecreal.96 px

V-0.69

Slight increase — V 4.5% above current.

V height 0.69em · 105% of current
dot size 0.24em (34.8% of V)
margin-left calc(0.025em + 2px)
V-to-e margin -0.11em

Halfway between current and cap-height. Subtle increase in V presence.

ecreal.22 px

ecreal.32 px

ecreal.48 px

ecreal.72 px

ecreal.96 px

V-0.72

Cap-height — V 9% above current. Original rev-2 spec before Option F softening.

V height 0.72em · 109% of current
dot size 0.25em (34.8% of V)
margin-left calc(0.02em + 2px)
V-to-e margin -0.11em

V matches Inter cap-height — full institutional/uppercase presence.

ecreal.22 px

ecreal.32 px

ecreal.48 px

ecreal.72 px

ecreal.96 px

Stacked A/B at 48 px (sidebar / topbar use)

V-0.60ecreal.

V-0.63ecreal.

V-0.66 ★ecreal.

V-0.69ecreal.

V-0.72ecreal.

Stacked A/B at 96 px (display / marketing use)

V-0.60ecreal.

V-0.63ecreal.

V-0.66 ★ecreal.

V-0.69ecreal.

V-0.72ecreal.

Spec deltas at a glance · dot ratio 34.8% + V overshoot 0.025em held constant

VARIANT	V height	vs current	dot size	margin-left	reads as
V-0.60	0.60em	−9%	0.21em	calc(0.04em + 2px)	delicate, lowercase-aligned
V-0.63	0.63em	−4.5%	0.22em	calc(0.035em + 2px)	subtle reduce; less assertive V
V-0.66 ★	0.66em	0 (current)	0.23em	calc(0.03em + 2px)	locked rev-3 Option F
V-0.69	0.69em	+4.5%	0.24em	calc(0.025em + 2px)	subtle increase; more V presence
V-0.72	0.72em	+9%	0.25em	calc(0.02em + 2px)	cap-height; full institutional V

My recommendation: the operator's discomfort might be that the current V at 0.66em sits awkwardly between two natural anchors — full cap-height (where Inter's uppercase letters land) and lowercase x-height. V-0.69 is the middle candidate — 4.5% larger than current, but still 4% below cap-height. It gives the V more "uppercase Vecreal" feel without surrendering all the rev-3 Option F softening. V-0.72 is the bolder pick if the operator wants full institutional cap-height presence — reverts rev-3 Option F but preserves all dot rules (rev-4 D5 + rev-7 W-0.23 + rev-8 V-0.25) at proportionally scaled values.

Reply with V-0.60, V-0.63, V-0.66, V-0.69, or V-0.72. If picked non-current, propagates as rev-9 wordmark amendment to all consumers + locks new V height. V-to-e margin (-0.11em currently) may want a follow-up tune at the new V size.