Brand atom workshop · uppercase ECREAL exploration

ECREAL — uppercase + size hierarchy

Test treating "ecreal" as uppercase ECREAL, sized smaller than the V so visual hierarchy still reads (V dominant, ECREAL supporting). Five size options against the current rev-4 lowercase as reference. V height (0.66em), V-e margin (-0.11em), and dot (0.21em + 0.025em descent) held constant across all variants.

Typography

Inter Semibold cap-height is 0.727em (vs x-height 0.546em). So at the same font-size, uppercase letters are ~33% taller than lowercase. To make ECREAL caps sit at X% of V height (V is 0.66em), font-size = 0.908 × X% em.

Letter-spacing loosened from rev-4's -0.05em to -0.025em for the uppercase variants — uppercase reads better with a touch more breath than tight kerned lowercase. Each variant labeled with its target % of V height for quick scanning.

CURRENT · REV-4 LOWERCASE
As deployed on vecreal.com (rev-4 D5)
case  lowercase "ecreal"
font-size  1em
letter-spacing  -0.05em
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal
U1 · ECREAL · 100%
ECREAL caps at full V height — no hierarchy, monumental
case  UPPERCASE
font-size  0.91em
letter-spacing  -0.025em
cap height  ≈ 100% of V
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal
U2 · ECREAL · 80%
20% smaller than V — slight hierarchy, still bold
case  UPPERCASE
font-size  0.73em
letter-spacing  -0.025em
cap height  ≈ 80% of V
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal
U3 · ECREAL · 70%
30% smaller than V — clear hierarchy, V is the boss letter
case  UPPERCASE
font-size  0.64em
letter-spacing  -0.025em
cap height  ≈ 70% of V
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal
U4 · ECREAL · 60%
40% smaller — small-caps feel, V dominates strongly
case  UPPERCASE
font-size  0.55em
letter-spacing  -0.025em
cap height  ≈ 60% of V
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal
U5 · ECREAL · 50%
50% smaller — distinctly small caps, V monumental
case  UPPERCASE
font-size  0.45em
letter-spacing  -0.025em
cap height  ≈ 50% of V
SM 22px
ecreal
LG 48px
ecreal
HERO 96px
ecreal

Spec deltas at a glance

VARIANT CASE TEXT FONT-SIZE LETTER-SPACING CAP vs V HEIGHT
Current · rev-4lowercase1em-0.05emx-height (~75% of V)
U1 · 100%UPPERCASE0.91em-0.025em≈ 100% of V
U2 · 80%UPPERCASE0.73em-0.025em≈ 80% of V
U3 · 70%UPPERCASE0.64em-0.025em≈ 70% of V
U4 · 60%UPPERCASE0.55em-0.025em≈ 60% of V
U5 · 50%UPPERCASE0.45em-0.025em≈ 50% of V
Reply with your pick — "Current" (keep lowercase, no change), "U1" through "U5", or a different size. If you pick an uppercase variant, this is a brand-mark-level change — we'd bump from rev-4 to a new major rev with full propagation: V-e margin may need re-tuning for uppercase E (currently -0.11em is tuned for the curve of lowercase e), letter-spacing locked, wordmark.svg may need regeneration depending on the implementation approach (CSS text vs paths).